For over a decade, Tal Kedem has redefined bridal couture, with collections carried by leading boutiques worldwide. Tal Kedem Couture is comprised of three lines: The made-to-order MAIN Line, the made-to-measure PREMIUM Line, and the Ready-To-Wear, REVEAL - all made in Israel. We work with retailers around the world who carry our bridal brands. Handcrafted couture designs made for the sophisticated, stylish bride. Tal Kedem creates gowns that enchant, seduce, and help brides feel empowered on their special day.

73 Hearts is a celebration of love expressed through the language of couture — where every detail is intentional, every silhouette is thoughtfully constructed, and every gown carries a story of its own.

At the heart of the collection is a small, delicate gold heart, secretly placed within every gown. Its location is never revealed: it may be discovered between the buttons, hidden inside the lining, or found on the label. Each heart becomes a private detail between the gown and the woman who wears it.

As part of the collection’s concept, the first 73 gowns sold will each carry one of these golden hearts, inviting every bride to look a little closer and discover the heart hidden within her dress.

It is a subtle reminder that meaningful things are not always placed where we expect them to be. Sometimes, they are quietly hidden within the details — waiting to be found.

73 Hearts — because the love is always there. You just have to find it.